MEET THE FOUNDER

Music was my first memorable passion, listening to any artist I could get my hands on and traveling to music festivals as soon as my parents allowed it. This passion led me to pursue a degree in music business and I landed my dream career in New York City working behind the scenes for the country’s biggest music festivals. I loved creating unforgettable and meaningful live experiences, and felt aligned and energized in my career. 

​

Eventually this job took me to San Francisco where I was surrounded by peers working in the tech industry. Their lives seemed lavish and mysterious compared to mine. Looking back, this was a major turning point in my life where I began to chase a dream that wasn’t important to me, rather important to others. My curiosity led me to a nine year career working in technology that was filled with many opportunities, but at a cost. 

​

I was making significantly more money and had perks like free meals and company stock, but immediately recognized that the work I was doing was not fulfilling. Because of this I changed roles a lot, seeking one that felt energizing and impactful. 

​

During my tenure I held positions including Account Manager, Partnerships Manager, Product Manager, and eventually Social Impact Lead. In this position, I noticed my spark return. I was marrying my personal passions (making an impact, helping solve real-world problems, showing compassion for others) with my job for the second time and felt like I had once again landed my dream career. The next couple of years I got to do work I loved and it felt rewarding. 

​

But something interesting happened. When I felt aligned and happier at work, I became more aware of the shortcomings in my personal life. I was feeling depressed and extremely out of alignment in my relationships and self. I was in a long-term relationship where our interests and aspirations were growing apart and I was no longer feeling fulfilled. Personally, home was calling me. I had four nieces and nephews back home and with each year they grew older my desire to be more consistently present in their lives grew stronger. I knew with certainty that this was important to me, and “Aunt Drew” was a big part of who I was and what I valued.

​

Dedicated to feeling more balance in my life, I set out on a personal development journey that led me to discover my values and trust my needs and desires, even if they were different from others (specifically the people that I loved and admired). This was a turning point in declaring that I knew what is most important to me, and nobody else. 

​

This clear sense of direction led me to take steps towards my aligned, authentic life. I left my relationship. I moved across the country to be closer to family. I found my dream home. I met my fiancé. I was transforming my life into one that felt aligned to what I valued most. 

​

With this clarity, confidence and personal growth, I started to realize I was now out of balance at work. Without considering if I truly wanted to, I was climbing the corporate ladder, simply because that’s what everyone else did. I began to recognize the misalignment of values with the people I worked closely with, and that made maintaining those relationships while being my authentic self challenging. I saw that I was on a path of habitual dedication to my work, perfectionism and people pleasing. I tried to address these challenges to stay in a role that I loved, until I completely burned out. 

​

I was consumed by stress, overwhelmed and my anxiety was at an all time high. I quit my job to focus on my health and pursue a more aligned career.